March 17, 2026
Polymarket is increasingly competing with traditional media as a destination for real-time information.
Monthly website visits suggest a much broader audience using prediction markets to gauge major political and geopolitical developments. Visits are on track to exceed 50 million in March 2026, roughly 2.5x the levels seen during the 2024 U.S. presidential election. Users spend nearly 13 minutes per visit on average, longer than sessions on several major media sites including New York Times, Washington Post, Wall Street Journal, and Bloomberg.
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